Raleigh is a competitive market for the SEO industry. With the growth of the area, competition is fierce. Raleigh SEO companies have to be vigilant and test constantly to retain a competitive advantage.
Google changes their algorithm over 500 times a year and has major updates to target specific tactics or to improve search results. This makes staying informed and on top of the SEO game even more difficult. The good strategy of today may be the spam of tomorrow. Raleigh SEO agencies have to keep up with the changes and act in the best interest of their clients. Each area of SEO, be it local, video, image, organic, or paid search each require in depth knowledge and have their own nuances.
According to Wikipedia, SEO is:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or unpaid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.